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Ed2Go CTP Entrepreneurship #379

Online Entrepreneurship Training

Entreprenuers brainstorming

Learn To Run a Startup Business

Starting a successful small business is a possibility for entrepreneurs with skills, knowledge and passion to bring their product or service to market. This 100% online course will teach you the principles for opening and running a small business or start-up. Key topics include the communication and leadership skills, management principles and financial and legal concepts needed to start and operate a new business entity.

 

Job Outlook for Small Business Owners

  • According toThe Hill, there are over 582 million entrepreneurs in the world. FreshBooks estimates that more than 15 million Americans are full-time self-employed. Entrepreneurship is a nearly-unlimited opportunity, given skills, knowledge, and determination.
  • FactFinder data indicates the 83.1% of American entrepreneurs started their own companies.
  • Entrepreneurs start their own companies at any age. Guidant Financial says that 60% of new businesses are started by people between the age of 40 and 60. Data from Babson College indicates that as many women start businesses as men.
 

Small Business Owner FAQs

WHAT DOES IT TAKE TO START A BUSINESS?

Starting and running a small business requires mental, emotional and financial resources. There is an established set of procedures that involve organizing, launching and operating an owner-managed business. Knowledge about legal and financial aspects of business creation, development and management principles and communication skills are invaluable to the start-up entrepreneur.

DO START-UP BUSINESSES HAVE HIGH FAILURE RATES?

While conventional wisdom holds that a majority of new businesses fail, recent data may point toward a different conclusion. Small Business Genius estimates the failure rate for brand new businesses at 22.5% for the first year. A well-organized and professionally run business has a nearly-80% chance of succeeding through the first year start-up process.

IS TRAINING IMPORTANT FOR ENTREPRENEURSHIP?

While some entrepreneurs start their businesses without formal training, a well-designed entrepreneurship course provides formal knowledge about financial, legal and management issues they may not receive outside the course format. For example, according to CBInsights, 42% of businesses that fail do so because there is no demand for their product or service. Another 29% fail for lack of proper capitalization and budgeting.

 

Course Objectives

  • Know the various types of financing available for entrepreneurs, from venture capital to traditional financing sources
  • Gain confidence and improve management communication skills needed to collaborate with vendors, clients, and partners, including employees
  • Understand legal requirements for starting and running a business
  • Learn the essentials of creating and developing a successful business plan
  • Learn to use a business plan as a tool for internal strategic management and external positioning
  • Explore the business development process
  • Understand how to create change
 

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Prerequisites and Requirements

There are no prerequisites to take this course.

 

Curriculum

  • ESSENTIALS OF BUSINESS OWNERSHIP
    Introduction to starting a business, finding a niche and establishing your leadership style and corporate culture
  • FINANCIAL AND ACCOUNTING MANAGEMENT
    Overview of financial aspects of entrepreneurship, including balance sheets, rations and financial, income and cash flows statements
  • MARKETING MANAGEMENT
    Building a marketing program to support your business; marketing goals and planning, budget and implementation
  • STRATEGIC MANAGEMENT IN OPERATIONS
    Defining your business model and strategic plan; creating and implementing strategic alternatives
  • POSITIONING FOR AND FINDING FINANCING
    Positioning the owner and the entity to find financing
  • PERSUASIVE COMMUNICATION
    Fundamentals of communication and active listening; knowing the audience, establishing credibility as the speaker
  • ORGANIZATIONAL LEADERSHIP AND DECISION MAKING
    What is a leader?; leadership theories, decision making and empowerment
  • LEGAL ISSUES IN OPERATIONS
    Navigating Agency and Employment Law to run your business legally and ethically; Sales and Products Liability
  • BUSINESS PLAN DEVELOPMENT
    Defining and developing a comprehensive business plan
  • UNDERSTANDING FINANCIAL STATEMENTS
    Debt vs. equity; factors to consider and terminology
  • ORGANIZATIONAL DEVELOPMENT AND CHANGE
    Types of organizational culture and change; the human side of change and resistance
  • PRINCIPLES OF BUYING AND SELLING A BUSINESS
    Key steps in preparing to sell or purchase; considerations about corporate culture

Instructors

Kelley Burgess

Kelley Burgess is a public-speaking coach and author and presenter of the half-day seminar "Serving with Maximum Effectiveness." Previously spent five years teaching speech, debate, and mediation at the high-school level and was named in "Who's Who of America's Best Teachers" in 2003, 2004, and 2005. She holds a bachelor's degree from the University of Maryland.

Katrina McBride

Katrina McBride's career reflects extensive experience in organizational leadership, marketing strategies, and market development in multi-national corporate environments. Her leadership abilities have been utilized to develop new programs and functional areas. In director-level positions for Nortel Networks, she led strategy for competitive intelligence, emerging markets, and lead generation. McBride holds an M.A. in organizational management and a B.S. in psychology.

Registration and Enrollment

This course is 100% online. Start anytime.

 

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